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ActivityHub

The ActivityHub platform aims to simplify families' experience of organizing different child activities by consolidating them into a single platform.

role

Conducted user research and analyzed the market for similar platforms, performed user testing, and iterated on feedback-based designs.

Problem Statement

Parents and caregivers face numerous challenges when finding and signing up their children for summer camps and activities. The current process is cumbersome and disjointed, requiring various sources of information and platforms.

Challenge

* Multiple Sources of Information * Finding Locations * Fragmented Payment Methods * Social Considerations * Communication Challenges

solution

ActivityHub addresses these challenges by providing a comprehensive, centralized platform that simplifies the entire process of finding and signing up for child activities.

Benefits

DISCOVER

Objectives&Goal

To understand the challenges parents and caregivers face when organizing child activities and identify the constraints and opportunities of existing platforms.

Product users

Target Audience:

Parents with kids including:

  • Nuclear families
  • Single parent families
  • Extended families
  • Stepfamily
  • Caregivers

Stakeholders:

  • Local business owners
  • City Departments
  • Camps/activities providers

Empathies

Background research

Personal Interviews: 6 participants with kids Survey: 13 participants with kids

User Research: insights

  • 87.5% Preference for Activity Type: Most parents (87.5%) prefer to search for activities based on the type of activity rather than other criteria.
  • 100% Starting Point: All parents surveyed begin their search for children's activities by asking other parents for recommendations, indicating a solid reliance on word-of-mouth.
  • 88% Preference for Negotiation: A significant portion of parents (88%) prefer to negotiate details such as pricing and scheduling through direct conversation, highlighting the importance of interpersonal communication in decision-making.

Interview questions

  1. What do your kids like to do after school or in their free time? (what type of activities, when, where, for how long…)
  2. What do your kids like to do during summer break?
  3. Did you sign your kids before in camps or activities? Could you describe your process from start to end (from search to payment)?
  4. Did you have any difficulties when you signed your kids up into those activities or camps? (What were those difficulties? What is the most challenging part you have during that process?)
  5. Do you usually sign your kids up in the same activities as their friends or known kids? If yes, how do you coordinate with other parents to do it?
  6. If you could do something different during that process, what would you do?
  7. What are your biggest concerns when you look for those activities? Why?
  8. What do you enjoy the most from your current way of looking for activities?
  9. What are the most common methods you use for searching for activities? What do you like about them? What you don’t like about them?
  10. What are your feelings before starting the process of looking for these activities? 11. What are your feelings during starting the process of looking for these activities? 12. What are your feelings after starting the process of looking for these activities?

Empathy Map

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Define

User Story

Title: Finding the Perfect Activity

As a parent who wants to enrich my child's life with engaging activities, I want to quickly find activities that match my child's interests to provide them with enjoyable and enriching experiences.

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Persona

Bio: David Miller is a seasoned software engineer passionate about technology and innovation. He is married to a student wife and has two energetic kids. David's primary concern is ensuring his children have a well-rounded upbringing, balancing outdoor activities with limited screen time at home.

Goals:

  • Efficient Camp Search: David aims to streamline the process of finding suitable kids camps for his children, minimizing the time and effort required for research.
  • Coordination with Other Parents: He seeks easier ways to coordinate his children's activities with those of their friends, facilitating group participation and socialization.
  • Convenient Location Discovery: David wants to effortlessly locate kids' camps that are conveniently situated between his job and home, optimizing logistical arrangements.

Frustrations:

  • Scattered Resources: David finds it challenging to locate comprehensive information about kids camps as it is spread across multiple platforms like Google, Yelp, and local web pages, leading to inefficiencies in his search process.
  • Inconvenient Coordination: Coordinating activities with other parents using methods like text messages, Facebook groups, or calls is cumbersome and time-consuming for David, hindering seamless planning.
  • Logistical Challenges: Identifying a suitable camp location that aligns with his work schedule and proximity to home poses a significant challenge for David, adding to his frustration in the search process.
Quote: "I can't enjoy the process of searching for a kids' camp because it is a lot of hassle."

Features & Functionalities

  • Activities description
  • Filtered search
  • Calendar of activitiesImportant information (dates, location, price safety...)
  • Location description (map)
  • Payment options
  • Suggestions/recommendations
  • Safety rating
  • Comparing engine
  • Connection to social media
  • Activity organization

COMPETITIVE ANALYSIS

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USER JOURNEY MAP

Ideate

INFORMATION ARCHITECTURE

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Design

Usability study

findings

Results:

  • User Satisfaction: Post-launch surveys indicated a significant increase in user satisfaction and reduced the time to find and sign up for activities.
  • Increased Engagement: Higher engagement rates were observed, with more parents using ActivityHub regularly.
  • Positive Feedback: Positive feedback was received from users who appreciated the simplicity and efficiency of the new system.

DESIGN SYSTEM

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Takeaway

Creating ActivityHub, we aimed to simplify the process for parents like David Miller when searching for children's activities. By centralizing all options into one platform, parents can efficiently explore without navigating multiple websites. Our design, rooted in empathy, offers features like filtered searches and easy coordination tools, ensuring even the busiest parents can quickly find suitable activities. Beyond activity discovery, ActivityHub fosters a community where parents can share insights and support each other. Committed to continuous improvement, we strive to make family life easier and more enjoyable, helping families create lasting memories.

Thank you

portfolio

anna maltseva

anna@seleanna.com

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